RAYNHAM, Mass., May 3, 2012 - The urban jungle of New York City got a bit greener on April 20, when Nissan and its all-electric LEAF helped the city celebrate its Earth Day 2012. For its second year of sponsoring the event, the automaker highlighted the eco-friendly aspects of the LEAF available at Nissan dealerships, using a choreographed CO2 E Drive around Manhattan and a car runway show in Times Square.
To get to Times Square, the Nissan LEAF joined other environmentally friendly vehicles on the CO2 E Drive. Equipped with GPS tracking devices, the vehicles followed a route through the city's streets that formed the shape of an 'E' from above. Satellite cameras captured the LEAF and its companions' movements around the city, allowing viewers to watch the E form in real time as the cars completed their predestined routes. A satellite image with the E route overlay can be viewed at http://co2greendrive.gilvader.dk/newyork.html.
"There's really no better way to celebrate Earth Day than with the LEAF, which is 100 percent emissions-free," said Jason Ferreira, general sales manager of Raynham, Massachusetts Nissan dealership Mastria Nissan. "Whether you're driving the LEAF in New York or Massachusetts, you'll never find yourself having to deal with rising gas prices, and you'll be hard pressed to find a more eco-friendly model out there."
The Times Square runway car show following the CO2 E Drive focused on the attributes of green vehicles, instead of the strict focus on aesthetics that dominates typical New York City fashion shows. Attendees were educated on the Nissan LEAF's lack of tailpipe emissions, its parts comprised of recyclable materials and its 100-mile range, which is more than enough for the average urban or suburban commuter.
Drivers that would rather opt for a traditional gasoline-powered ride will find plenty of eco-friendliness in the new, fuel-efficient 2013 Nissan Altima. Nissan projects that the Altima will return a class-leading 38 mpg on the highway with its redesigned 2.5-liter engine and smooth-shifting next-generation continually variable transmission. The newly designed transmission alone is expected to improve fuel efficiency by 15 percent compared to the previous-generation Altima.
When the 2013 Altima goes on sale in June, it will feature plenty of interior and exterior updates to help it compete in a crowded midsize sedan segment. An updated aerodynamic exterior gets points for style as well as for added fuel efficiency. On the inside, NASA-inspired ergonomic seats make for a more luxurious and comfortable ride. New available technologies like the Blind Spot Warning system and Lane Departure Warning system will help broaden the Altima's appeal to the safety-conscious as well.
"The 2013 Altima improves upon the things that already attract buyers to the vehicle, like its sophisticated styling and cutting-edge tech features," added Ferreira. "Nissan was able to do all that while most likely making the car the most fuel efficient in its class, which should help the new Altima put in a serious challenge to be the best-selling car in the United States."
RAYNHAM, Mass., April 11, 2012 ? The Nissan Altima is both Nissan's best-seller and the second-best-selling car in America, meaning that the debut of the next generation of the popular sedan was highly anticipated. The all-new 2013 Nissan Altima, unveiled at the New York International Auto Show last week, will aim to attract even more buyers in the increasingly competitive midsize segment by featuring improved style, technology and, perhaps most importantly, fuel efficiency.
Due to arrive at Nissan dealerships in July, the 2013 Nissan Altima was revealed in New York with a sleek new shape that has more in common with the larger Nissan Maxima than previous models. That new exterior is good for more than head-turning style though; the Altima's improved aerodynamics will help the model potentially reach 38 mpg on the highway, which would be the best in its segment.
"Fuel economy is at the forefront of drivers' minds right now, and Nissan's engineers made sure to make efficiency a top priority," said Jason Ferreira, general sales manager of Raynham, Massachusetts Nissan dealership Mastria Nissan. "What's noteworthy is that the Altima achieves that efficiency while still maintaining an engaging ride and looking more stylish than ever."
Nissan redesigned the Altima's 2.5-liter four-cylinder and 3.5-liter V6 engines, which now produce 182 and 270 horsepower, respectively. Both engines come paired with the latest version of Nissan's Xtronic continuously variable transmission, which does much of the heavy lifting in the automaker's efforts to improve fuel economy. Even the powerful V6 is estimated to return 30 mpg on the highway with the help of the smooth-shifting transmission.
Inside, the 2013 Altima receives a standard Bluetooth Hands-Free Phone System, which can also stream audio. There will also be two available packages, NissanConnectSM and NissanConnectSM Navigation, which use Bluetooth integration with smartphones to provide services like hands-free text messaging, Pandora internet radio and Google point-of-interest search. Available safety features in the new Altima include Blind Spot Warning, Lane Departure Warning and a Moving Object Detection system that looks for movement behind the vehicle as it backs up.
While the 2013 Altima has been attracting headlines since its Big Apple debut, the current-generation Altima is still drawing buyers at Nissan dealerships, setting a new monthly sales record in March. U.S. sales of the 2012 Altima totaled 41,050 units last month, an increase of 27.1 percent compared to March 2011. Those numbers prove that while the existing Altima may be on its way out, it is still a very popular choice in the midsize market, falling just 1,518 units shy of becoming the best-selling car in America for March.
"The Altima's combination of performance and style have already make it a popular choice for our customers, but best-in-class fuel efficiency and new in-car technology could put it over the top," Ferreira noted. "Long-time leaders in the midsize segment can't rest on their laurels anymore because there is just too much competition. Nissan recognized that and truly innovated with the latest-generation Altima."
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